Slumber Party Pillow Fight
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One of my favorite events was Content at the Ace Hotel. It was an artist/maker installation that took up an entire floor of the Ace Hotel and each designer was assigned a room to create an installation however they wanted. I had the idea to have my room to be an immersive event where I could interact with people. I had a rack of pajamas that I had made and for 30 seconds you could dress up in the pjs and have a pillow fight with me. I had my assistant take Polaroids for each person to take at the end and take any orders for the pajamas. It was a simple yet really effective way to involve customers and make connections.
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